Privacy Policy for Matthew's World
Last Updated: 09/04/2025

This Privacy Policy describes how https://matthews-world.netlify.app/ ("we", "us", or "our") collects, uses, and shares your personal information when you visit our website.

1. Information We Collect
We use Google Analytics to collect information about your use of our website. Google Analytics collects the following types of information:

Pages you visit on our website

Time spent on each page

Referring website (if applicable)

Your IP address (anonymized by Google Analytics)

Browser type and version

Operating system

Device type (mobile, tablet, desktop)

2. How We Use the Information
We use the information collected through Google Analytics to:

Understand how visitors use our website

Improve our website's content and user experience

Analyze traffic patterns

Measure the effectiveness of our content

3. Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how users use our site. The information generated by the cookie about your use of our website (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of our website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

4. Cookies
Our website uses cookies through Google Analytics. Cookies are small text files stored on your device when you visit our website. You can disable cookies in your browser settings, but this may affect your ability to use certain features of our website.

5. Data Retention
Google Analytics retains user-level data for 26 months. After this period, the data is automatically deleted from Google's servers.

6. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

7. Children's Privacy
Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13.

8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

9. Contact Us
If you have any questions about this Privacy Policy, please contact us at [matthews.world.uk@gmail.com].